877-314-5895 sales@crowdfiber.com

OPEN Speaker Alert

Announcing Speaker Lianna Patch

Lianna will teach us about humor psychology from the CrowdFiber OPEN main stage and facilitate a lab session to help you punch up your own content for better results. 

Here’s why you will love Lianna:

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

Trained in the not-so-dark arts of buyer psychology and customer research, she specializes in punchy, engaging landing pages and email copy. Her work has been featured by Copy Hackers, HubSpot, Conversio, Autopilot, BigCommerce, ConversionXL, and more. 

She’s written copy for hundreds of delightful clients, and regularly speaks at ecommerce and software conferences around the world, including Influence and Conversion Summit, MicroConf, American Marketing Association, MarketingProfs, and dozens more.

Here’s what this means for your work:

You’ll learn how to punch up your website, email, product descriptions, or backer form copy for maximum response (and maybe even think differently about in-office emails and presentations!)

Announcing CrowdFiber OPEN 2019 Unconference

Return home with new ideas, actionable strategies, strengthened relationships, and
renewed energy for the work you are undertaking.Sign up today!

CrowdFiber OPEN
October 7-10, 2019
Think of it as an unconference, a three day learning retreat for the whole team, complete with beach, activites, and awards.

Our crowd contains family-owned cable companies, small ISPs, electric and telecom cooperatives, multi-state brands, and publicly-traded communications companies that serve anywhere from 8,000 to over 2 million subscribers. Despite the vast differences in size, so much unites you.  You are facing similar geographic, economic, technical and business challenges.  And, of course,  you have each chosen CrowdFiber to help you navigate your broadband marketing journey.

There are deep insights available from this crowd of providers who are solving unique telecom marketing challenges, overcoming funding gaps, and building better broadband business across the country.

Those leading the crowd will have a chance to shine and share with those of you getting started or struggling.  We’ll dig into all the ways to use CrowdFiber better, explore our data for telecom marketing trends and best practices, and find inspiration in unexpected places.

There are many special surprises in store, and the timing is short.  We are limiting capacity intentionally.  So if you think you and your team would like to be a part….act quickly.

You will love this venue.  And most importantly, you will return to your communities with new ideas, actionable strategies, strengthened industry relationships, and renewed energy for the work you are undertaking. 

Crowdfiber vs. Constant Contact and MailChimp

Crowdfiber vs. Constant Contact and MailChimp

We are sometimes asked how we compare to other marketing tools like Constant Contact or MailChimp. Let’s be honest. These email marketing tools have been leaders in digital marketing. MailChimp is a neighbor company and an inspiration to us in creativity and focus.  These companies have built phenomenal products which satisfy the needs of many businesses. CrowdFiber, in comparison, was built from the ground up to meet the needs and demands of utility and telecommunications businesses. Here’s a breakdown of the differences in features and approach.

Marketing Feature Comparison

Email marketing

Constant Contact and MailChimp specialize in email marketing. They provide the code to pop a signup form on a website to collect email addresses.  They can segment the email lists, provide templates to build email campaigns and track responsiveness to those emails. Their template marketplace is brimming with ideas and the email editor includes a visual builder.

Crowdfiber does all of that, and more, adding to that additional services such as: address search widget, custom registration workflows based on geography & market, survey, targeted updates, plus a full address discovery and order management suite of tools.  

We’ll admit, we don’t yet have a template marketplace or visual builder, and we only offer one pre-built template to start.   However, our platform is completely themeable and you have access to create your own templates stylesheets. You can even design an email in another tool, and copy that right over to our system for use alongside our other benefits.

As with all areas where we know we can improve, we’ll build these features the way we do all of them: uniquely geared to meet the needs of telecom industry based on the requests and input from our customers.

Reports & Data

Constant Contact and MailChimp provide both real-time tracking and reports of email opens and clicks and basic statistics on your list performance over time.  In addition, they offer A/B content testing where multiple subject lines can be configured and the “winner” after a certain portion of the list is sent will be sent to the remaining list. MailChimp is the clear winner on A/B testing.

In addition to tracking email opens and clicks,  CrowdFiber discovers actual street addresses and parcels within your defined territories or areas. CrowdFiber tools deduplicate and clean up bad data, validate addresses and ensure postal deliverability so no resources or efforts are wasted.

Customers use CrowdFiber zone and map tools to track both address searches (leads) as well as registrations or orders for service.  Telecom service providers utilize CrowdFiber to identify and nurture area “champions” who assist with digital and real world referral marketing to neighbors.  CrowdFiber provides the tools to track actual take rates, market penetration, and establish and work towards goals internally or transparently to members or customers.  Filters for email deliverability exist alongside dozens of other geographic and behavioral variables for future marketing and sales follow-up activities.

While large sets of emails may be sent occasionally, we’ve found that the most effective emailing is targeted to specific geographic territories and therefore customized for the reader beyond what standard A/B testing would accommodate.  Our highest performing campaigns are delivering email communication on average every 10-14 days.

Direct mail and print materials

Rural telecom providers have additional challenges to being discovered.  Due to the realities of rural broadband networks, email and social media are often not the best ways to increase sales or build subscribers.  CrowdFiber has a direct mail management system so that you can upload your creative for a postcard or letter, select your desired list, and click to send. All printing and postage are included in the flat rate unit costs. Address lists can be targeted by more than 20 filters including those addresses which were searched but not yet registered for service.

MailChimp has just launched a direct mail service.  It does feature beautiful templates and an HTML builder, but list building is restricted to what is imported to the system or integrated with a third-party application.

Broadband Orders and pre-registrations

Crowdfiber acts as an interactive extension of your business to your customers. In addition to email marketing, you can build out highly personalized and tailored experiences for your users that allow you to compete more effectively, collect orders or expressions of interest around the clock, and automate some critical steps in the subscriber journey.

Crowdfiber acts as an interactive extension of your business to your customers. In addition to email marketing, you can build out highly personalized and tailored experiences for your users that allow you to compete more effectively, collect orders or expressions of interest around the clock, and automate some critical steps in the subscriber journey.

Bundle builder – so your clients can select the products and services they need while benefiting from any discounts, bundles, required add-ons, or upsells that you might want to offer.

  • Rules-driven Agreements and PDF form templates – Based on product and market (residential, commercial, etc) selection, CrowdFiber will assemble agreements according to rules you set. You can use CrowdFiber to create document templates that will automatically be filled with any information gathered during sign-up and collect other specific information needed for provisioning.
  • Legally Binding Signatures – no unnecessary delays with the implementation of e-signatures with contracts. Customer interest can be collected, order signed, and ready for billing and provisioning on the same day.  And for those broadband service providers who send out signature requests after an order has been submitted (for example, a pre-registration area moving into construction), we see on average 50% signature completion rate based on the first email request alone, and 80% following first reminder email.

If you are using Constant Contact or MailChimp for collecting interest, you will need to solve geocoding, online ordering of (sometimes complicated) product structures, and document signing through additional vendors or methods.

Business-to-business telecom sales

Telecom and broadband providers have to meet the demands of being both a consumer and business service provider (and many may do more of one than the other).  We’ve found that great telecom sales systems need to provide tailored experiences to business or enterprise subscribers which may include specialized bundles, quoting, sales rep management, deal tracking, and sales funnel visualization. These are all areas where CrowdFiber provides integrated solutions.  

Constant Contact and MailChimp can provide list segmentation and welcome emails tailored by specific sign-up fields.  However, these systems are meant to work in partnership with a fully-featured CRM or sales platform when it comes to B2B engagement.

Social media

Constant Contact has a robust social media management component.  MailChimp allows for integration and automated posting of emails.

While social media management is not an area of focus for CrowdFiber,  we do provide the basic sharing links for subscribers along with basic tracking of those shares.  In addition, service providers can add any Google tags or Facebook pixels for retargeting of ads and integrated analytics.  

Industry expertise

Constant Contact and MailChimp are fantastic email marketing platforms for general businesses, freelancers, and entrepreneurs.  Heck, our staff have used these products in past work and a few very loyal customers of ours use both platforms (it’s your data after all!)

However, there is one key difference that we believe makes all the difference. CrowdFiber exists exclusively for broadband service providers and utilities. Our founders bring serious industry expertise and decades of work as engineering, business, and marketing consultants. Customers like you have driven its development and we update the platform every week with features that routinely get giggles and tears and consistently reported time-savings, business improvement, and customer happiness.

Is there an email marketing feature you are crazy passionate about?
Let us know!

Otherwise, schedule a demo if you want to see how CrowdFiber compares for yourself!

5 Marketing Moves That Should Sound the Alarm

5 Marketing Moves That Should Sound the Alarm

Consider these telecom geomarketing no-nos!

You probably spend a lot of time reading about marketing best practices, but after awhile the advice starts to blur together. What you need is the equivalent of an alarm that prevents you from doing any marketing moves that are hazardous to your organization’s health. By avoiding these multichannel marketing mistakes, you save time, money and a lot of frustration.

Ignoring Your Audience

Your marketing needs to speak to your target audience if you want them to pay attention to your messaging. Using images of people that don’t match their demographic, talking down to them or assuming they know what you know can quickly lose their interest. Stock images are great, but let’s face it, not every family is happy, blonde, and in a spotless house. Review your imagery with a critical eye. Will it be relevant to the people viewing it?

Blindly Spending

You probably don’t have an endless marketing budget. Determine what an effective campaign looks like and regularly review your efforts to adjust as needed. Track key performance indicators and test different combinations of audience targeting. If the campaign fails, you have a lot of great data points on what to avoid in the future. The ones that succeed end up getting analyzed to determine why it worked so well. You end up fine-tuning your marketing campaign and making the most of your budget.

In a CrowdFiber campaign, these goals may include the overall number of backers or subscribers acquired. Or it may be reaching a zone goal by a certain date to drive construction. You may be most focused on increasing average revenue per user (ARPU). Identify these goals in advance, so that your budget can be analyzed for its effectiveness.

Wacked-Out Resolution

Your images can’t use a one-size-fits-all approach when it comes to its size. It might look great on your website, but when a promotional image goes out it could be cut off or otherwise distorted. For print, aim for 300 dpi or greater using a file type that carries the most data like .ai, .eps, or .pdf. On web and social channels, be mindful of transparency against a background. A .png is best for these images. Don’t let your message get lost. Make sure your marketing material is appropriate for each of your channels. A free tool that helps you get it right is Canva.com.

Going Nuts with Speeds and Fees

Your product might be the best in its category, making it the logical choice for your audience. However, the buyer’s journey doesn’t rely solely on the analytical side of the brain. You also need to appeal to the emotions of the buyer and make that strong connection. For example, you can talk about the ways your customers can spend more time with their family, thanks to the time-saving benefits of your products, rather than just speeds and fees. Avoid using too much “industry speak”.  Megabits, Gigabits, 4G, Wifi, Hotspot, IP, Max, Extra… these terms can get easily mixed up by customers, so make your telecom product names simple and straightforward. Use the same conventions to describe each product and provide an example of who the product is a good fit for so that customers can choose by their use case, not just the specs.

*Bonus points if you describe who the product is NOT good for. Help your customer know what won’t work for them, so that they are led to a choice that they will bring satisfaction. 

Now that you know to avoid these marketing mistakes, what are your next steps? Regular, relevant content is king for driving real engagement with your audience. Post updates, link to educational articles, coordinate your email and direct mail with your social campaigns.   You create value and an ongoing relationship with potential customers, long after they make a purchase decision. This strategy increases conversion and decreases churn, allowing you to build a foundation for long-term business growth.

Learn from Your Customers – Video

One of the most enjoyable parts of building and selling any product in the marketplace is seeing your customers use it and learning from their insights and creativity.  Some of the videos they have produced describe their campaigns, CrowdFiber, and the challenges of constructing Fiber to the Home are better than what we could do ourselves.  Take a look at couple of our customers’ work:

This video describes a FTTH CrowdFiber campaign in Walla Walla, Washington by PocketiNet.

This video describes the CrowdFiber process for FTTH from Midwest Energy in Southeast Michigan.

This video by Midwest Energy helps consumers understand the process of fiber construction and shows some of the data CrowdFiber collects.

Have one you’d like to feature? Please send it to us.